The Truth About The ‘Kiwi’ Sheep

Before I divulge all the secrets and insights into this viral video, do you want to play a game? …I promise it will be fun.

Here is the scenario, what happens when you take a video and add a touch of controversy in the caption = ENGAGEMENT.

Now what happens when you take that video and imbed an agenda through an highly elaborate setup = REACH

I know what you’re thinking, “I knew it was Welsh and not Kiwi”! Well yes you are correct. This video depicted some of the best Welsh sheepherders in the land. Another thing that you may have missed is, the use of a hidden agenda in this video. So what did you really miss?

For instance did you know Samsung actually made this advertisement to advertise their LED TV line, back in 2009. The video in fact was so creative that it led people to see what a group of sheepherders with LED lights can achieve, in the hope it would go viral.

To deconstruct the video to see how Samsung made this video, please read this article, as I don’t want to delve into the specifics.

What I do want to tell you about is the power of being creative. In any industry that exists, you have the power to be creative, especially in advertising! Our mission statement for About-Blank is ‘Let The Creative Be Heard’. Whether it is is a struggling artist, musician or designer whose work we choose to showcase, we want you to be creative!

Take part of our Creative Challenge of 16’ (AKA CC16) and each day you wake up, do something creative. Whether that is changing the way you cook your eggs in the morning, arrange your M&M’S or creating the next Picasso. By the end of the Month you will learn the value of doing these tasks creatively and the power it can have. PLEASE SHARE IT WITH US!

Now who recognises this image?Car-Vandalized-By-Apparent-Scorned-LoverThis image had millions of views. HOWEVER did you know this was actually funded for the new Revere Range Rover Vogue and not a ‘Spurned Lover’? Creative right?

But if you don’t believe me, here is the video to prove it!

There is a fine line between good story and a boring one. We want to challenge you to think differently, think creatively and think openly.

Share with us your creative story and contact us at


Leave a comment