Hood By Air has been on our radar for a while and now it has just exploded! Naomi Campbell, Jaden Smith, Will.I.Am & Rick Ross all sat front row to witness the new HBA NYFW show. Founder Shayne Oliver is acutely aware that he has more eyes on his brand than ever before, but he does not disappoint.
Dedicated HBA fans will know that Oliver’s talents go beyond the runway – with an album release on the horizon. In collaboration with London-based electronic producer, Arca his debut release is expected this fall. Expect this to be the perfect soundtrack for future Hood By Air runways and incredible merchandise to follow.
The Ready-to-wear collection for Spring 2017 was highlighted with the word ‘hustler’ being printed on their signatures logo polo shirts. This wasn’t even the most exciting part of the show. Oliver had teamed up with Pornhub. Yes you heard correctly.
Hood By Air, the fashion label had teamed up with the world’s most trafficked website, PornHub. This unlikely of friendship shows the boldness of such a street style brand that is not afraid of the ever-changing landscape of fashion. Much like J.W Anderson teaming up with the gay dating app Grindr, the new world of unlikely of friendships are becoming ever more likely.
It’s clear that Oliver is successfully marching to the beat of his own drum as he explores new path by giving someone else an unlikely path. This was the path of the runway, featuring art world hero Wolfgang Tillmans. The German artist flaunted down the runway and was of the highlights of the festival. You may know Tillmans from his recent work, being his photography of the cover Frank Oceans, Blonde.
For the show, he was almost unrecognizable underneath a black tunic, his hair slicked back with cartoonishly white glops of gel. But the tall, smiling photographer, ever the eternal cool kid, made a mark even among HBA’s always kooky cast of models, some of whom were hobbling down the runway in two-sided mutant cowboy boots. Combining art and fashion is something we love the most and that’s what we love Hood By Air.